1.Walk me through how you'd grow membership at this club.
Why they ask
This is the core of the job. They want to hear a plan built on leads, tours and follow-up, not a vague idea about marketing.
How to answer
- Start by looking at the current funnel: leads, tours, closes and cancellations
- Tighten lead follow-up in the CRM so every web lead gets a call the same day
- Train the desk to offer a tour to every guest and walk-in
- Use community partnerships, like local employers or schools, for referral traffic
- Track it weekly and adjust what isn't working

