Business Development Manager interview questions and how to answer them

A business development manager interview is a sales call where you're the product. Every answer gets judged twice: once for what you say, and once for how well you sell it. Expect to talk about specific deals in detail, defend your pipeline math, and pitch something on the spot.

Cheat sheet

The 8 questions you will almost certainly get

The questionWhat they want to knowYour angle
Walk me through the biggest deal you've sourced and closed yourself.This is the core of the job. They want proof you can find an opportunity nobody handed you and carry it to a signature.How you first found the account and why you picked it
How do you build pipeline when you're starting in a new territory with no leads?Most business development roles start cold. They want to see your actual process, not a promise to work hard.How you'd research and rank target accounts, with the tools you'd use, such as LinkedIn and your CRM
Tell me about a partnership you built that didn't work out.Business development is full of deals that sign and then go nowhere. They want to hear that you can spot why and learn from it.What the partnership was supposed to do for both sides
How do you qualify an opportunity before you spend real time on it?A thin pipeline is bad, but a fat one full of deals that won't close is worse. They're checking your discipline.A named framework such as MEDDIC or BANT, used in plain words
Sell me this product. You've got a few minutes.They want to see whether you pitch or ask. Strong business development people find out what the buyer cares about before they talk features.Open with a question about the buyer's situation
How do you keep your forecast accurate?Leadership plans hiring and spending around your numbers. A business development manager who sandbags or over-promises causes real damage.How you set deal stages and what has to happen to move a deal forward
What would your first quarter here look like?They want to see whether you'd ramp with a plan or just start dialing. It also shows whether you researched them.Learning the product, current customers and why deals have been won and lost
How do you get a deal through when your own legal or finance team is slowing it down?A lot of this job is internal selling. They want to know you can work the building without burning bridges.Bringing legal and finance in early instead of at the end
Side by side

A forgettable answer, and a better one

"Walk me through the biggest deal you've sourced and closed yourself."

Forgettable

You describe a deal an inbound lead or your manager brought you, or you say "we" so often they can't tell what you did.

Better

How you first found the account and why you picked it. Who the decision makers were and how you got to the real buyer. The moment it nearly died and what you did. What it was worth to the company and what happened after it signed.

"How do you build pipeline when you're starting in a new territory with no leads?"

Forgettable

You list channels without saying how you'd choose between them or how you'd know something is working.

Better

How you'd research and rank target accounts, with the tools you'd use, such as LinkedIn and your CRM. Your outreach mix: email sequences, calls, events, referrals from partners. How you'd judge early progress before any deals close. One example of doing this before.

Questions to ask them

  • Where did your last few new deals come from: outbound, partners, inbound or referrals?
  • How long does a typical deal take here, from first call to signature?
  • What happened with the last person in this seat?
  • Who inside the company will I need on my side to get partnerships signed?
  • How is the target set, and what does the team's attainment usually look like?

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