Allocation interviews test whether you can split scarce product across stores and defend the split when a buyer or a district manager pushes back. Expect at least one question built around a spreadsheet, and expect the follow-ups to be about judgment rather than formulas. Here's what each round is checking and how to answer the questions that come up again and again.
| The question | What they want to know | Your angle |
|---|---|---|
| Walk me through how you'd allocate a new style with no sales history. | New product is the heart of the job. There's nothing to forecast from, so they want to see whether you have a method or just split it evenly. | Find a like item: a similar style, price point and category from a past season, and use its store-level performance as a stand-in |
| What's a size curve, and how do you know when yours is wrong? | In apparel and footwear, bad size curves cause more broken assortments and markdowns than almost anything else. They want to know you've actually built and questioned one. | Define it plainly: the share of each size you send, based on what each store or cluster actually sells |
| How do you calculate sell-through and weeks of supply, and what does each tell you? | These are the everyday language of the job. A slip here tells the interviewer you'll need hand-holding on the basics. | Sell-through is units sold divided by units received or available over a period |
| A buyer wants most of a hot item sent to the flagship stores. The data says smaller stores sell it just as well. What do you do? | Allocation lives in constant friction with buying. They want to see you push back with data without starting a turf war. | Ask the buyer what they're trying to achieve, since it may be a marketing launch or a vendor commitment you don't know about |
| Tell me about a time an allocation you made went badly. What happened next? | Every allocator gets calls wrong. They're checking whether you notice fast, own it and fix it rather than let it age into markdowns. | Pick a real miss with a clear cause, such as a stale size curve or a store that was remodeling |
| When would you move inventory between stores instead of waiting for replenishment? | Transfers cost money in freight and store labor. They want to know you weigh that cost instead of shuffling stock every time a report looks lopsided. | Transfer when the product is seasonal or time-limited and waiting means a markdown |
| How would you group our stores into clusters? | Clustering decides how finely you can tailor an allocation. It shows whether you think about customers or only about sales volume. | Start with sales volume, then layer in climate, store format, square footage and customer demographics |
| Which allocation system have you used, and what did you do in it day to day? | The system itself matters less than whether you've run real allocations in one and understand what it does under the hood. | Name the tool honestly, whether it's Oracle Retail, Blue Yonder, SAP or a homegrown setup built on Excel |
You say you'd send the same quantity to every store, or you jump straight to the system without explaining the logic behind it.
Find a like item: a similar style, price point and category from a past season, and use its store-level performance as a stand-in. Group stores into clusters by volume, climate or customer profile so each cluster gets a sensible share. Apply the category's size curve at the store or cluster level instead of a chain-wide one. Hold back reserve at the distribution center so you can chase the stores that sell through quickly. Say what you'd check after the first week of selling and how you'd adjust.
You describe a size curve correctly but can't name a single sign that one has gone stale.
Define it plainly: the share of each size you send, based on what each store or cluster actually sells. Explain that sales history is skewed by stockouts, so a size that sold out early looks weaker than it was. Describe signals it's off: one size selling out while others sit, heavy transfers of a single size, or leftover smalls at markdown. Mention correcting for lost sales and refreshing curves each season.
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