About the role
Job seekers search for guidance as much as for jobs. Our content team creates the articles, guides and video that meet them there — and the brand voice that runs through everything HeroApply says in public.
You will lead content strategy end to end, grow our organic reach, and build a team and a process that scale.
What you will do
- Own content strategy across our blog, guides, social and video.
- Lead organic search strategy and grow qualified traffic.
- Write and edit to a high standard, and set that standard for others.
- Build repeatable production processes and manage contributors.
- Measure impact and connect content to business outcomes.
What you bring
- Extensive experience leading content marketing for a software brand.
- Proven success growing organic reach and engagement.
- Exceptional writing and editing skills.
- Strong understanding of search, social and video channels.
- Experience managing writers and creative partners.
Nice to have
- Short-form video expertise.
- Career or recruiting industry background.
- Experience building a brand voice from the ground up.